![]() ![]() So after Harvard Business Review interviewed him before the pandemic for a podcast about his new book, Senior Editor Alison Beard reconnected with him recently to see how the current uncertain environment has brought his work in the psychology of change management into sharp relief. While the book was written before COVID-19, his insights about why it’s difficult to get people to change - to convince them of something even when it’s good for them and others, like wearing a mask, perhaps? - are especially relevant today. ![]() Jonah Berger, Ph.D., a marketing professor at the University of Pennsylvania’s Wharton School of Business, is the author of the recent book The Catalyst: How to Change Anyone’s Mind. Author Jonah Berger believes that the pandemic has forced people to change their daily habits, which makes them more open to other new ideas. ![]()
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